As the dynamics of a strategic plan evolve and get tweaked due to the rapid change within a given market environment, businesses work hard to modify and adapt as to how they want to further differentiate themselves from their competition. Some form of differentiation is a must have in order for the organization to be able to represent the company with a consistent message and their place. The real measure of how you choose to differentiate can shift the context of your internal strategic discussions from differentiation to separation. The better you are at clearly defining your differentiation, the more separation you will create between you and your competition. Also, using the term “separation” internally can help stimulate further employee creativity toward generating new ideas for growth, ultimately leading to future success for everyone.